Gaining search engine visibility is an ongoing challenge for most bloggers. The term SEO or Search Engine Optimization has become a popular token tossed around online circles.
However, there is a lot to know when it comes to on page SEO ranking. From the URL link to the content on the page, there are many things to consider.
A simple search on YouTube will show thousands of videos, saying different stuff, with each tuber as an authority on the matter. Sometimes, the hardest part is wading through the information and finding helpful stuff.
So, here is a quick reference guide for understanding On-Page Ranking factors to help all SEO and reputation management practices.
There are two significant factors to consider when it comes to understanding factors of On Page SEO services. The first is the page content.
Yes, it should go without saying that content is king, but it’s true. Excelling at on site SEO best practices requires great content. However, defining that can sometimes be a challenge.
To make it simple, the content posted online should provide some sort of service to readers/viewers
To further this point on creating supply and demand, bloggers should ask, before posting, why should readers choose my content?
Sometimes answering simple questions like that can ensure that the content will have the desired effect.
When relating to On Page SEO services, the second most important factor is whether the content is linkable. What does that mean?
Well, linkable content means that others will likely relate to the content on-page with other web content. For example, creating unique visuals, audio, or writing is a great way of gaining attention.
The more attention that a website gets because of its content, the better. However, it is important to note that great and bad content is viewed the same from the viewpoint of SEO.
That was confusing. In other words, the linkability factor of a page is a human factor to consider. Keep in mind the specific purpose of the content before creating it, and ensure it’s clear before publishing it.
The more specific the purpose and thorough the answers are provided, the more linkable it will be.
Title Tag, URL, and Image Alt Text
This one is often overlooked, even by experienced bloggers. Ensuring the URL is short and tight can help with an SEO ranking.
Be sure to remove the reference numbers automatically generated for the web content. Instead, fill it with information that relates to the content itself.
In addition, this will help create relevancy for the URL that can provide meaning or insight into the content via the URL first. Picture the URL as the first impression for SEO ranking.
This also applies to the title tag for the website. Imagine these small characters as the first impressions they make with a search engine.
The more accurate information there is, the easier it will be to increase on site SEO practices. At times, that means putting better or clearer descriptions for photos posted online.
Make sure that the words associated with images, videos, or other forms of media are accurate. For example, if an image contains a bus with a small sunflower growing in the foreground, don’t link sunflower as the image alt text.
Well, don’t list sunflower as the image alt text if the purpose of the image was to talk about buses. Think of that as a missed opportunity to make a good impression for SEO ranking.
While there are many ways to differentiate web content from others, there are several ways to consistently get good results.
Keep in mind these key factors when generating web content, and acknowledge how they all play a role in On site SEO best practices.
-Content of Page
-Image alt text