How an SEO Audit Can Boost Your Business
You’ve probably heard of SEO, search engine optimization, and may have even had some done for your website, but did you know that SEO is changing all the time, and needs to be updated periodically to maintain its effectiveness? This being the case, SEO audits can help keep your SEO up-to-date while also taking a look at what’s working, what isn’t, and what you need to change. Let’s take a closer look at how an SEO audit can help you get more exposure and clicks for your website.
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What is the Purpose of an SEO Audit?
An SEO audit is designed to check the effectiveness of SEO on your website. This is even applicable to websites that have never had any SEO work done because it will check things like metadata, link structure, site map, and more. Anything that pertains to the ranking of your website in Google and other search engines will be checked and measured for effectiveness.
In most cases, an SEO audit is done for business purposes. This is because the effectiveness of SEO, and the rankings you get because of it, can have a large impact on how many people are visiting your website. The more people that visit your site, the more money you’ll make if you’re running a business, and your site is designed for conversions. This makes having good SEO that’s always up-to-date very important if you want to remain competitive.
Is an SEO Audit Worth It?
If you have a business website, an SEO audit is almost always worth the investment. As previously stated, the more visitors you get, the more money you will make in most cases. However, you want to make sure your site is optimized to convert your SEO traffic into actual sales.
Something else to consider though is that most SEO firms offer plans where you can have your site audited for SEO at regular intervals throughout the year. This allows you to make sure that your site is always up-to-date and getting as much lucrative SEO traffic as possible.
Ultimately, the answer is that SEO audits are worth it. Just make sure your website is ready to capitalize on the traffic you get, and that you keep your SEO updated. This will ensure that you make the most of your investment.
What Are The Main Things to Consider in an SEO Audit?
An SEO audit measures a variety of metrics and honestly, it’s hard to say that one is more important than another. They all work together to help get your site ranked as high as possible for your keywords. That said, the biggest factor on which all of the others rely are the keywords themselves.
Making Google want to push your site to the top of the rankings because of having great SEO- this being the reason why keywords are so important is kind of pointless if you’re not ranking for keywords that people use to search in what your site has to offer. For example, if your site is all about dog training, ranking for unrelated or vague keywords like “pet food” won’t do you a lot of good in most cases.
Another point of interest in SEO audits is the fact that on rare occasions, Google and the other search engines roll out sweeping changes to their SEO algorithms. This means that the effectiveness of your SEO can change overnight, and bump your site down the rankings. Being aware of these changes, or at least working with an SEO firm that is, is an important part of keeping your SEO updated and effective.
While we’ve already gone over the fact that the better your SEO is, the more traffic and sales you get. It should also be noted that keeping your SEO up-to-date with an SEO audit can also help you with other less tangible aspects of your business like branding. Once again, this comes down to your keywords, and how you can associate your brand with these powerful phrases that people are searching for.
Also, consider the fact that failing to keep your SEO updated with audits can quickly make your initial investment into SEO pointless if it becomes outdated and ineffective. Instead of looking at this as a sort of treadmill, you’re strapped into, think of it as performing maintenance on a race car. The SEO audits you have done for your site ensure that it remains a viable sales funnel that contributes to your business.
The last thing to consider about the impact of an SEO audit on your site is that it pays for itself many times over. This is because in most cases, doing an SEO audit can be done by an SEO firm using special software, which is both comprehensive and fast. Also, SEO changes very slowly. Meaning, that most of the time major changes won’t be needed for your SEO.
If you’re considering getting an SEO audit for your website to make sure that your SEO is updated, there is no better time than now! The sooner you have your site audited and optimized, the sooner it will be producing more revenue.
Be sure to follow our SEO blog for more tips and tricks, and contact us to schedule your consultation. We’d love to work with you!
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